King Digital Entertainment plc (KING)

Financial Snapshot (Last 12 Months):

Market Cap: $7242.70M Revenues: $1884.30M Net Income: $567.60M

Deal Structure

Filing Date:Feb. 18, 2014 Expected to Trade:March 26, 2014 Status:Priced Lead Underwriters:J.P. Morgan; Credit Suisse; BofA Merrill Lynch; Barclays; Deutsche Bank; RBC Capital Markets Co-Managers:BMO Capital Markets; Cowen; Pacific Crest Securities; Piper Jaffray; Stifel; Wedbush; Raine Securities LLC
Shares Offered:22.2M Deal Type:IPO Price Range:$21.00 - $24.00 Issue Price:$22.50


Executive Summary

Originally founded as Ltd. in 2003, casual game-maker King Digital ramped up sales from $164 million in 2012 to $1.89 billion in 2013 -- an increase of over 1000% in just one year -- generating $559 million in net income. The company's business model is freemium. However, with the extraordinarily high average monthly spend of $17.32 per user, the firm has developed a recipe for creating some of the most addictive games of all time. King games boast 128 million daily active users and over 1.2 billion gameplays per day!

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Business Profile

We are a leading interactive entertainment company for the mobile world. Our mission is to provide highly engaging content to our audience to match their mobile lifestyles: anywhere, anytime and on any device. In December 2013, an average of 128 million DAUs played our games more than 1.2 billion times per day. In the fourth quarter of 2013, 73% of our gross bookings were was derived from our mobile audience. Our leading games include Candy Crush Saga, Pet Rescue Saga, Farm Heroes Saga, Papa Pear Saga and Bubble Witch Saga. We believe Candy Crush Saga, our top title to date, is one of the largest interactive entertainment franchises of all time.

Industry: Technology Founded: 2002 Employees: 665 Prospectus: Click Here

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